In the digital space, reputation management is king. The reality of being a business owner or professional in the internet era is that your online reputation plays an essential role in the success of your brand. Unfortunately, online reputation management is not always something you can organically control.

Since the internet is the go-to place for information (Edelman Trust Barometer, 2017), and Google controls nearly 74 percent of all search traffic (Net Market Share, 2018), your brand’s presence and reputation in Google search is crucial. At MassiveBrand.Online, our mission is to help you dominate Google’s search results and regain control of your online reputation.

No longer does online reputation management simply employ social media monitoring and traditional public relations tactics. You now have audiences that can actively engage with your brand through comments, posts, and blogs. The goal is to curb the conversation. We are here to help you do just that.

 

Here is a comprehensive list outlining the most relevant online reputation management stats to help you gain control of your brand:

*  A recent study suggests that the internet is the first source of information for news and general business information: Edelman Trust Barometer, 2017

* Google controls as much as 74% of all search traffic: Net Market Share ,2018

*  91% of North American consumers read online reviews to learn about a business: Bright Local, 2017

*  97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day: Bright Local, 2017

*  85% of consumers trust online reviews as much as personal recommendations: Bright Local, 2017

*  Positive reviews make 73% of consumers trust a local business more: Bright Local, 2017

*  49% of consumers need at least a four-star rating before they choose to use a business: Bright Local, 2017

* 79% of consumers have read a fake review in the last year, but a worrying 84% can’t always spot them: Bright Local, 2017

*  32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016): Bright Local, 2017

*  Consumers read an average of 7 reviews before trusting a business – up from 6 last year: Bright Local, 2017

*  Wikipedia ranks on the front page for more than 50% of all keywords: Stone Temple, 2015.

*  84% of companies use social media as a recruiting tool: SHRM, 2017

*  69% of the public uses some type of social media: Pew Research, 2018

*  The average consumer mentioning brands 90 times a week to their friends, family, and co-workers: Yahoo, 2012

*  87% of people do comparative shopping for every single purchase they make, and they shop on multiple channels: McKinsey,2017

*  Nearly one-third of all Google searches are related to location: Search Engine Journal, 2018

*  Search engines drive 93% of all website traffic: Omnicore, 2018

*  90% of searchers haven’t made their mind up about a brand before starting their search: Search Engine   Land, 2016

*  50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results: Omnicore, 2018

*  Only 7% of searchers will ever see the third page of search results: Omnicore, 2018

*  About 50% of the world’s population is on Social Media: Status Brew,2018

*  81% of small to medium sized businesses use Social Media: Mashable, 2014

*  Peers are now considered to be as credible as experts:  Edelman, 2017

* Positive reviews make 73% of consumers trust a local business more: Bright Local, 2017

*  77% of consumers think that reviews older than 3 months aren’t relevant: Bright Local, 2017

*  97% of consumers read online reviews for local businesses in 2017, with 12% looking every day: Bright Local,  2017

*  Going from a 3-star to a 5-star rating delivers businesses 25% more clicks from Google: Bright Local, 2017

*  49% of consumers say a business needs at least a 4-star rating before they would use them: Bright Local, 2017

*  86% of people would pay more for services from a company with higher ratings and reviews: Bright Local,  2017

*  57% of employers are less likely to interview a candidate they can’t find online: Career Builder, 2017

*  92% of Consumers Trust Peer Recommendations Over Advertising: LinkedIn, 2015

*  82% of Yelp users said they typically visit Yelp because they intend to buy a product or service: Forbes, 2017

*  64% of people trust online search engines the most when conducting research on a business: Edelman, 2017

*  7 out of 10 consumers will leave a review for a business if they’re asked to: Search Engine Land, 2017

*  87% of consumers won’t consider a local business with low ratings: Search Engine Land, 2015

*  73% Of Consumers Form an Opinion by Reading 1–6 Reviews: Search Engine Land, 2015

*  32% of Facebook users engage with brands regularly: Sprout Social, 2018

* Everyone on Facebook is no more than 3.5 degrees separated: Sprout Social, 2018